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Expanding the Middle Eastern Market with Cassava Starch Exports

Date posted: 09:09:27 18-06-2025

 

As the global economy becomes increasingly integrated, seeking and developing new export markets has become a vital strategy for Vietnamese agricultural businesses. Among them, the Middle East is emerging as a highly potential region for cassava starch exports, thanks to its stable, less volatile demand and growing interest in natural, gluten-free ingredients.

 

Why the Middle East Is a Golden Opportunity for Cassava Starch Exports:

 

- The Middle East has a harsh climate and limited agricultural production, making it highly dependent on imported raw materials. Vietnamese cassava starch, with its competitive price, high quality, and stable supply, is gradually asserting its position in this market.
- Additionally, the strong development of the food, pharmaceutical, and cosmetic industries in countries such as the UAE, Saudi Arabia, Jordan, and Oman is increasing the demand for cassava starch as a safe and effective input ingredient.

Tinh bột sắn

Cassava starch

 

Requirements for Exporting Cassava Starch to the Middle Eastern Market:

 

To effectively export cassava starch to the Middle East, businesses need to pay attention to the following conditions:

- Halal certification: This is a mandatory requirement for most food products entering Islamic countries.
- Stable product quality: Products must meet international standards for moisture content, purity, absence of contaminants, and food safety.
- Packaging and labeling: Product information must be printed in English or bilingual Arabic–English, clearly stating origin, expiry date, and ingredients.
- Traceability: Highly valued for supply chain transparency and quality control.

 

Vietnam’s Competitive Advantages in Exporting Cassava Starch to the Middle East:

 

- Low production costs, offering a strong price advantage compared to other exporting countries such as Thailand and India.
- Abundant year-round supply, ensuring the capacity to fulfill large and continuous orders.
- Extensive export experience, with many Vietnamese enterprises already meeting the strict standards of demanding markets like Japan and South Korea—serving as a solid foundation for expansion into the Middle East.

 

Strategies for Vietnamese Businesses to Expand in the Middle Eastern Market:

 

To successfully increase market share, businesses should:

- Thoroughly research the target market, especially import regulations, product standards, and consumer trends in each country in the region.
- Build a strong distribution network by partnering with distributors, agents, or participating in food trade fairs in the Middle East.
- Invest in branding and packaging to differentiate products, enhance trust, and improve shelf appeal in foreign markets.
- Leverage Vietnam’s preferential policies, such as FTAs or support from industry associations, to reduce logistics costs and gain quicker access to potential customers.

Tinh bột sắn

Cassava starch

 

Distributor of Tapioca Starch:

 

Whether you're a food manufacturer or involved in industrial applications, choosing the right tapioca starch distributor is vital for your business success. Ensure you partner with a reputable supplier that offers high-quality products, reliable service, and competitive prices.

For more information about sourcing top-quality tapioca starch, contact HOANG DANG PROCESSING FOODSTUFF CO., LTD – your reliable partner in tapioca starch distribution.

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HOANG DANG PROCESSING FOODSTUFF CO., LTD

Add  : No.1/2 Tan Hung STR., Vinh City, Nghe An Pro., Viet Nam
Tel   : +84.238.3521.146      *Hotline: +84.852.7676.58   * Fax: +84.238.3536.946
Web : hodaco.com.vn         * Email   : hodaco@hodaco.com.vn

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